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Ad Campaign Calculator

Enter your numbers to estimate campaign profitability.

Your data
Product price
$
Profit margin
%
Expected CPC
$
Landing page CVR
%
Monthly ad budget
$
ROAS4.5x
CAC67$
Profit6,356$
Breakdown
Customer acquisition cost66.67 $
ROAS4.5x
Net profit per customer141 $
Customers from budget45
Campaign revenue13,365 $
Profit after ad spend6,356 $
Algorithm learning phase
Required events50
Min. daily budget476 $/day
Min. weekly budget3,333 $/wk

Your daily budget (100 $) is below the minimum (476 $) — the algorithm may not exit the learning phase.

How to use this calculator
  1. Enter your data in the blue fields (Direct or Webinar Funnel tab)
  2. Results update automatically in the green section
  3. If ROAS is below 2x — consider whether the campaign is worth the investment
  4. Check the minimum daily budget — if yours is lower, the algorithm may not exit the learning phase
  5. Remember: these are estimates. Actual results depend on your product, creatives, targeting, and landing page quality
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