Get Fresh Ad Creatives ThatStop The Scroll
I'm Matt Kicka. I work directly with brands and apps, delivering high-performing video ad creatives every week, built on what your results show.
Why Ads Stop Working
Every ad fades — and it doesn't fade slowly. When results dip, Meta shows the ad to fewer people, so it does worse, so it gets shown even less. The slide speeds up on its own. By the time you notice, you're behind it. The only fix is to have the next winner ready before the old one breaks — so there's never a gap for budget to leak through.How I Help Brands
Every ad you run leaves a trail in the numbers. Which hook held, where people bailed, what Meta chose to push. I read that on every creative and pull out the combinations that are actually moving your ROAS, then feed them back through the 80/20 loop.
Fresh creative lands in your account every week, directed by what the last batch just showed, never pulled out of thin air. Winners get more weight, new angles keep coming, and there's always a proven one running while the next is being tested.
How It Works
What working together looks like.Fresh ads
I deliver the new batch every Friday, ready for Meta and TikTok.
Launch
You run them for the week, then send me what each ad spent and what it brought back.
The loop turns
I cut the losers and double down on the winners. Your numbers build the next batch, so results compound week over week.
Ad Examples
A selection of recent work across different industries and formats.
Latest Case Studies
View all →Filming grocery runs for 11,802 mobile app installs at $0.36
1,200 Webinar Sign-Ups at 4 PLN Each: How a Cheap Entry Product Fueled Premium Subscriptions
One Word Changed the Ad. ROAS Jumped from 3x to 10x.
Offer
Most brands start with a Pilot, a one-off batch of creatives to see the work before committing to an ongoing plan.I take on a limited number of accounts to keep the weekly loop tight.Pilot
Proof before you commit a cent to a plan.- A one-off batch on your own account — judge the quality on your real audience, not a portfolio.
- Run them the day they land — placement-ready, nothing to recut.
- Every concept ships in both cuts: 4:5 for Facebook and Instagram feeds, 9:16 for TikTok, Reels, and IG Stories.
Flagship
A pipeline that keeps finding winners.- Your account never runs dry — fresh video and static every week.
- Built to find and scale your winners — the 80/20 loop, run on your data.
- No lock-in — cancel at the end of any month, no contracts or minimums.
Where most brands land after the Pilot.
What clients say
Founders and growth teams I ship creatives to every week.Supplement ads are hard to make without sounding like every other supplement ad. Matt's creatives felt like real people talking about focus, and our cost per purchase showed it.
FAQ
The questions that come up most on intro calls.Will this work for my product or niche?
Probably. I've run paid ad accounts across e-commerce, apps, fintech, and health — the winner-finding loop works the same way regardless of category. The only real filter is spend, not what you sell.
Do I need a minimum ad spend?
Yes — $10K+/month on Meta or TikTok. Below that, tests take too long to call a winner and the loop stops compounding. If you're under $10K, scale there first and come back.
What platforms do you make ads for?
Meta (Facebook and Instagram) and TikTok. Every creative ships in both 9:16 (TikTok, Reels, IG Stories) and 4:5 (Facebook and Instagram feeds) — placement-ready, nothing to resize on your end.
Is there a way to try before committing to a monthly plan?
Yes — most clients start with a Pilot. It's a one-off batch of creatives so you can see the quality before committing to a monthly plan.
What do you need from me to get started?
A 15-minute intro call, a bit of brand context, and read access to your ad account so I can see what's working. That's it — the rest is on me.
How fast do I get the first batch?
About a week after our call. After that, a fresh batch lands every Friday.
Do you also run the campaigns?
No. I deliver the creatives — you (or your team) run them in your ad account. Each week I read the data and react in the next batch.
Are these AI-generated?
I use AI tools to ship fast — and the speed is the point. A creator shoot takes two weeks to test one or two angles; I test ten in the same window. That's the variety Meta needs to find your winners. AI is the camera and the editor; the creative direction is mine.
Are AI-generated ads allowed on Meta and TikTok?
Yes — neither platform bans them. TikTok requires an AI disclosure label on AI-generated ads; Meta doesn't. Every TikTok creative I deliver comes with labeling guidance included.
Do you guarantee results?
No — and I'd be careful with anyone who does. The data decides. What I can promise is honest work, fresh creatives every week, and that I read every result. If you're not happy with the work itself, we make it right or we stop.
Who owns the creatives?
Yours. Everything I deliver is yours to run, keep, and reuse — no licensing, no per-use fees, nothing clawed back if you cancel.
Can I cancel anytime?
Yes. No contracts, no minimums — you can stop at the end of any billing month. If it's not working, stop. If it is, we keep going.